MY BEAUTIFUL AFRICA :FAST-FASHION & AFRICAN LIFESTYLE CULTURE. Our fashion label MYBEAUTIFUL AFRICA with its signature kaftan known as ZOLA aims to retail its global fashion line in international markets. A home-grown Nigerian /African brand,it was inspired by a trip to the Gambia in 2014, aiming to appeal to its target market with the vibrant and brilliant colours of the landscapes of Africa, the pieces from the collections would always reflect a part of Africa The brand aims to establish a very strong online retail presence to enable it capture its global marketshare.The fashionline which proudly reflects the colourful ethnic designs,afropolitan in nature, of the globally conscious but culturally defined African is set to carve a niche for itself in the fast growing African fast fashion Industry. Africans already have access to the same international trends that the digital world has offered other global brands and we aim to take advantage of that opportunity and create a truly global iconic African Brand. As with other iconic brands,M.B.A as its sound off acronym is pronounced aims to partner celebrities for collaborations and endorsements . To cater to the growing fashion centric consumers across Africa by creating effortlessly elegant pieces that truly captures the true beauty of Afr ica,our brand is primed to elevate the lifestyle culture which young Africans are embracing and clearly defining in an an ethos which says, Yes I am African and am proud of it. Our Kaftans can be used as Bridesmaids Wedding outfit, Bohemian Couture and Minimalist Holiday clothing.